As the technology has progressed, our lives have become easier. What took millions of dollars of investment before can be achieved at a significantly lesser price and must faster. Using 3D Visualization, a furniture company that sells chairs, tables, beds, sofas, wardrobes etc. can render photo-realistic renders of their products in any lighting condition to maximize the visual appeal of their product. Doing the same using a photographer, a studio light setup and design team with post production will not only cost more but take much longer.
The same way creating an ad film with visual effects back in the days would have taken a big production team and millions of dollars in investment to pull off. Now, as the technology has evolved, we can create stunningly realistic effects with very little cost at a much faster time-frame.
This is why we at Road Creations use 3D Visualization and VFX for our clients who want a little extra to stand out in the market.