Social Media Management

Social Media Marketing

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. Every platform has a different culture. While images may work great on Pinterest and Instagram, Videos work much better on Facebook. Depending on the time of day, these platforms vary in engagement. Your users may engage more with Instagram on a weekday scrolling through their feed while at work during the day but would prefer the comfort of their home to consume video content on Facebook. Maybe a funny meme will work perfectly on Twitter or Instagram but Pinterest users prefer visually appealing images.

Understanding your target audience is the essence of Social Media marketing. Which is why we create content specifically to a particular platform instead of posting the same content in every platform. Context matters highly when it comes to marketing on Social Media. We take pride in figuring out what piece of content will engage users the most and post it accordingly.

  • Content Creation

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  • Account Analysis

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  • Increase Engagement

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